For anyone seeking to understand the future and exploit that
knowledge to his or her own advantage, there is no greater truth than
the saying, “Demography equals destiny.”
More
precisely, it’s the intersection of demography, technology, and
psychographics that determines precisely what’s going to happen.
However, demography is by far the most powerful and most predictable of
these factors. And today, demography is pointing toward wrenching
changes that will redefine our basic assumptions about employees,
consumers, and investors.
The most significant change is
that the aging of the Baby Boom generation will result in a labor
shortage that threatens to bring the economy’s growth to a screeching
halt. In the United States, conventional wisdom says this will
lead to real GDP growth of just 2.4 percent and 7 to 8 percent nominal
equity returns from 2011 to 2030. That’s much lower than pension
plans need to meet people’s expectations for retirement, as we will
discuss in Trend 5 this month. Worse yet, Europe and Japan aren’t
expected to even come close to these numbers.
The Trends
editors foresee three possible solutions. But, before we discuss these,
let’s take a realistic look at the greatest problem of our era.
As Peter Drucker points out in Management Challenges for the 21st Century, modern businesses and governments have consistently made every decision based on the assumption that populations will always grow.
This principle has held true for more than six centuries, but now it is
abruptly beginning to reverse. Before long, there will be fewer
workers, and fewer consumers, in the world’s wealthiest nations.
Why
is this happening? To maintain a stable population, a country
must produce a birth rate of 2.1 children per female. The EU
birth rate is now 1.8, and it is just 0.8 in Japan.
During the two decades from
2005 to 2025, the working-age population will decline steadily in Europe and
Japan, according to UN estimates. Worse yet, the decline will accelerate
in the following 25 years, between 2025 and 2050. China will experience
workforce growth through 2025, but thereafter, even China’s numbers
will turn negative.
And, even if we
could increase birth rates today, it wouldn’t pay off for the economy for
roughly 20 years. This is critically important because relative economic
performance depends on two factors: the size of the work force and its
productivity.
Fortunately, the expectation
of imploding growth in Europe and Japan contrasts sharply with continued growth
in the U.S.working-age population throughout the next 50 years. The growth of
the U.S. population is a product of a birth rate just above the replacement
level, coupled with positive net migration. Europe and Japan both have birth
rates below replacement, and negligible net migration. But, even for the United
States, this trend poses challenges.
Based on UN population data
and conservative projections for productivity increases, the U.S. economy will
grow 2.4 percent per year through 2025, as compared to its 3.1 percent growth
rate in the 1990s. However, applying the same assumptions to Europe, we get a
1.4 percent annual economic growth rate. And, Japan lags further behind with an
annual growth of just 0.6 percent. This means that the power of the United
States will continue to grow relative to the rest of the world.
When we examined this trend
in May 2003, Trends was one of the first to focus in on the
multifaceted implications of “The Graying Planet.” Since then, new data has
become available that permits us to update and refine our outlook for the second
and third decades of the 21st century.
Based on assumptions
provided by the U. S. Bureau of Labor Statistics, when Baby Boomers start
retiring in 2010, annual labor force growth should slow from 1.2 percent to 0.6
percent. And it will continue to decelerate to just 0.2 percent between 2015
and 2020, before recovering to 0.3 percent between 2020 and 2030.
Looking out longer term,
labor force growth during the next 50 years is expected to average just
0.6 percent, about one-third of the 1.6 percent average annual pace of the
past half-century. As managers and investors, we are used to worrying
about the supply and cost of capital and related issues, such as the budget
deficit and the current account deficit.
But, abundant labor has been
pretty much taken for granted — rather like abundant water. Perhaps the last
time American business faced a peacetime labor drought was during the economic
boom of the 1830s, before a depression reduced labor demand and an influx of
immigrants from Germany and Ireland increased the supply.
According to a report from
the Urban Institute, entitled “Economic Consequences of an
Aging
Population,” “Over the next 40 years, the share of prime working-age adults will
decline from about 59 percent of the population to about 56 percent. The share
of older adults (65 and older) will increase from just over 12 percent to almost
21 percent of the population.”
This isn’t just a long-term
problem. It is an urgent situation that demands our attention now. In fact, we
could begin feeling the effects as soon as 12 to 18 months from now.
In a recent Investment
Strategy Commentary titled “Where Have All the Workers Gone?” Mary Farrell and
Mike Ryan of UBS Financial Services remind us that, “Although the slowdown does
not start until 2010, if economic growth remains strong, U.S. businesses could
experience a much tighter labor market within a couple of years. We may soon
find ourselves in a labor market similar to that of the late 1990s. Today the
unemployment rate is 5.1 percent, which is low by historical standards and just
slightly above the cyclical troughs of the late 1970s and late 1980s.
Unemployment could fall below 5 percent by 2006.”
Worse yet, although growth
in the overall number of workers will simply decelerate sharply, growth
in the population of young, well-educated, tech-savvy, top-quality labor may
grind to a halt, leading to the convergence of three trends we’ve examined in
prior issues:
- Slower overall
labor.
- Force
growth.
- An older labor
force.
- The skills
gap.
First, consider slower
growth in the overall labor force. As we’ve already noted, growth is
estimated to slow from a 1.2 percent annual rate between 2004 and 2010 to a 0.6
percent annual rate for 2010 to 2015, and just a 0.2 percent rate for 2015 to
2025.
Forecasters assume that the
main cause will be Baby Boomers retiring, but another important assumption is a
leveling off of women’s labor force participation. According to a Bureau of
the Census report entitled, “Women in the United States: A Profile,” from
1950 to 1990, the proportion of working-age women who were in the labor force
nearly doubled, from just 30 percent to 57 percent. However, according to the
March 2000 “Current Population Survey,” from 1990 to 2000, the proportion went
up only slightly, from 57 to 60 percent. And, estimates indicate that it’s held
steady, since then.
Second, consider the
graying of the workforce. The prime-age workforce, consisting of workers
aged 25 to 54, is growing far more slowly than the total labor force. These
workers are considered the greatest contributors to economic growth, according
to the UBS report. By contrast, workers under age 25 are less experienced and
less productive because they are still learning their jobs, while workers over
age 54 tend to fall behind their younger colleagues on technical
skills.
Between 1980 and 2000, the
prime-age labor force grew by 35 million, or 54 percent. From 2000 to 2020, the
growth slows dramatically, to just 3 million people, or 3 percent. And,
prime-age workers’ share of the over-25 labor force will drop from 85 percent in
2000 to just 75 percent in 2020.
Finally, consider the
skills gap. In the 1960s and ‘70s, the Baby Boomers who entered the
workforce were better educated than the workers they replaced. But more
recently, new workers are only at the same educational level as retiring
workers. At the same time, immigrants who are joining the U.S. workforce are
less educated, on average, than American-born workers.
What this means is that the
big gains in productivity that U.S. businesses have enjoyed, due to increased
education, are likely to level off, because today’s workforce is only slightly
smarter than yesterday’s.
Consider that between 1980
and 2000, employers were able to capitalize on a 107 percent increase in the
number of workers with college degrees. But over the next two decades,
the number of college-educated workers will rise only 30 percent, according to
estimates.
So what does all this
suggest for economic growth? In the past decade, real GDP grew 3.3 percent.
This is in line with its 50-year average growth rate. But, based on the
assumptions we’ve discussed, real GDP growth should slow to 3 percent
in the next decade, which is half before and half during the “labor drought.”
And it will probably slow more, to just 2.3 percent, between 2014 and 2024. As
for nominal GDP, growth should decline from 5.5 percent in the
2003-2010 period, to just 4.4 percent between 2014 and 2024.
Under this scenario, lower
GDP and profit growth would lead to below-average equity market returns during
the next 20 years. UBS estimates that the annualized nominal equity market
return will be from 7 to 8 percent for the next 20 years. That’s fully 250-300
basis points per year lower than the 10.4 percent nominal annualized return
generated by large-cap stocks since 1926. UBS arrived at this conclusion based
on two valuation frameworks: a classic multi-stage dividend discount/earnings
multiplier model and an earnings-yield spread analysis.
The pain will not be spread
evenly: Shareholders and managers will be hurt more. On the bright side, the
labor shortage caused by The Graying Planet trend should boost average wages, as
employers bid up an increasingly scarce resource.
At the local level, the
economies of certain states can be expected to stagnate or even shrink, along
with their workforces. For investors in municipal bonds, this presents a risk
of ratings downgrades and — to a far lesser extent — actual defaults. Rating
downgrades can reduce the price and liquidity of bonds. According to UBS, these
risks are highest for certain types of municipal bonds and for issuers in the
following states: Alabama, Iowa, Nebraska, North Dakota, Ohio, South Dakota,
West Virginia, and Wyoming.
If these assumptions
actually materialize, the implications for our immediate future are
discouraging. For example, 2.4 percent real GDP growth and the implied 7 to 8
percent equity returns for the next 20 years won’t be sufficient to meet the
retirement income needs of the Boomers and assure a high standard of living for
the Xers and their children.
It is difficult for most
people to appreciate the difference between the forecasted 2.4 percent real
average GDP growth rate over 20 years and the 3.3 percent rate we’ve experienced
on average since 1955. However, assuming that you have a real income in 2005
dollars of $100,000 per year, the 2.4 percent rate implies it would grow to
$161,000 in 20 years.
On the other hand, the 3.3
percent growth rate would grow it to $191,000, a 19 percent difference. That 19
percent difference will make a huge impact in our ability to fund the needs of
all Americans. And depending on how well we manage fiscal and monetary policy,
it could even lead to a rolling recession, lasting from 2011 to 2023, as Harry
S. Dent. Jr. has repeatedly forecasted.
However, the situation is
not as bleak as it seems. The Trends editors have identified three
developing trends that point to a more optimistic outlook. These trends
are:
- Delayed
retirement
- Selective
immigration
- Off-shoring
Let’s start with delayed
retirement. As revealed in a June 27, 2005 BusinessWeek5 cover
story, one of the crucial behavioral shifts in the labor force, that the
Trends editors anticipated as far back as 1989, is now beginning to
emerge, just in time to make a difference.
Today, 20 percent of men
aged 65 and over are still in the workforce. There are several reasons for
this: Retirement plans were hurt by the stock market downturn a few years ago.
Mandatory retirement policies were outlawed by Congress in 1986. And there’s
been a radical shift in attitudes toward age and work. Many people in their 60s
do not consider themselves to be “old,” largely because they are more physically
fit and mentally sharp than workers of previous generations who routinely
retired at 65.
Also, as
BusinessWeek points out, it is actually an advantage for older workers
that skills become obsolete so rapidly in the modern workplace. In the past,
companies considered the training costs for older workers a poor investment; but
today, when knowledge becomes out of date in a year’s time, it is just as
cost-effective to train a worker at 65 as it is to train one at 25.
These older workers
remaining in the workforce can make a big contribution the economy. How big?
They could add 9 percent to the GDP by 2045. According to an analysis by
BusinessWeek, that’s a $3 trillion a year boost to economic output, in
today’s dollars. It would also contribute to the solvency of Social Security in
two ways: With more people in the workforce at older ages, FICA tax revenues
would grow. And, at the same time, Social Security would have to support fewer
retirees.
What can be done to tap the
productivity potential of these older workers? First, companies and government
need to introduce more flexibility into pay and retirement systems, to create
more options as workers age. Consultant Ken Dychtwald, author of Age
Wave, recommends the example of Deloitte Consulting LLC, which encourages
highly valued older employees to stay by designating them “senior leaders” and
giving them incentives such as flexible hours, the option to work at home, and
opportunities for mentoring and research.
It’s also important to
change Social Security to reflect the fact that people are living longer. The
program should be designed to encourage people to continue working as long as
they can remain productive, and only support people after they can no longer
work. Therefore, we expect the retirement age to be increased gradually to the
age of 70 or even higher. But, because some people will not be physically able
to work into their later years, Social Security disability benefits will need to
be made more accessible.
The second solution is to
compensate for the worker shortage via selective immigration. In 2002,
about 1 million “legal immigrants” and half a million “undocumented immigrants”
entered the United States. And, as economists have found, most of
these immigrants fill only the jobs that American-born workers do not want, or
are unqualified for.
This means that we can’t
look to the immigration system to solve the need for skilled workers
unless changes are made to the immigration policy. As we’ve pointed out in
previous issues of Trends, the U.S. is doing an excellent job of
educating foreign-born students, but is failing miserably at keeping them to
fill crucial positions in the labor force.
American higher education is the
envy of the world. At American colleges and universities, foreign students
receive 40 percent of the advanced degrees in chemistry and biology, 50 percent
of those in math and computer science, and 58 percent of those in engineering,
according to figures from The National Science Foundation.
The U.S. government will
need to revamp its immigration policy to encourage more of these highly skilled
foreign workers to join the American workforce.
The third component of the
solution is off-shoring, also known as international outsourcing.
Since we originally identified this as a positive trend for the long-term
standard of living in the United States, a backlash has developed in some
circles owing to the short-term pain it causes for some kinds of American
workers.
However, as the labor
shortage hits home, the Trends editors forecast that this controversy
will come to an end. The benefits to the economy will become clear, and the
threat to American workers will disappear because they will have their pick of
an abundance of jobs.
But there are limits to
outsourcing. UBS economists estimate the gross number of jobs “lost” by the
U.S. in 2002 and 2003 was 400,000 annually, or only one quarter of one percent
of the labor force. Companies are not likely to keep up this pace, because once
they relocate a call center to India, they cannot do it again the following
year.
Also, the demand for
outsourced work has increased wages in India and other countries. As the costs
of outsourcing work goes up, the incentive to send work overseas goes
down.
In
addition, some jobs simply can’t be outsourced. Jobs in construction,
restaurants, nursing, transportation, vehicle maintenance, retailing,
management, and primary education require face-to-face contact and can’t be
performed from a distance. Nevertheless, in upcoming issues, we’ll examine some
exciting trends that demonstrate why geographical barriers are likely to fall
quicker than most experts expect.
Based on the aging
population trend, and the three trends we’ve considered as parts of the solution
to the coming labor shortage, we offer the following 10 forecasts:
First, the shortage
of skilled workers will threaten the growth plans of most companies, unless they
start adjusting to this new world, now. It will be most critical at
two broad categories of companies: (1) high-skilled service
organizations, including high-tech firms, securities brokers, and
hospitals; and (2) mass service businesses, including warehouses,
retailers, and hotels.
Second, mass service
businesses will not be hurt as badly because they can compensate by cutting back
on employees and focusing on self-service. For example, restaurants
can switch from table service to buffets, and hotels can require customers to
book their rooms on-line. Plus, these businesses already depend on immigrants
to fill many jobs, and they can supplement the work force with less-skilled
aging Boomers who aren’t ready or able to retire.
Third, high-skilled
service organizations will face a more severe labor crunch because they are hurt
by all three dimensions of the labor drought: slower labor force growth, the
graying of the labor force, and the skills gap. Firms in these
industries absolutely need skilled, credentialed workers, such as nurses,
accountants, engineers, lawyers, traders, and managers. Neither unskilled
immigrants nor most semi-retired baby boomers are qualified for these jobs,
which require up-to-date knowledge of the relevant discipline itself and of the
latest technology. Where possible, these firms will resort to off-shoring to
find skilled workers. Beyond that, new policies will be enacted to increase the
number of skilled immigrants. Specifically, this means expanding the H-1B visa
program, and proactively recruiting the best and the brightest from the
foreigners now attending our top universities. Despite this, these firms will
likely face severe competition for increasingly scarce and costly
talent.
Fourth, the
shrinking labor supply will be good news for workers’ salaries. As
Boomers retire, they will create many senior level job openings for members of
Generation X, now in their 30s. Companies will face a shortage of
well-qualified job candidates because there were 14 percent fewer births per
year during 1965-75 than there were during the baby boom. Many two-career
couples will have high incomes, in the $150,000-500,000 range. This will
reinforce the Mass Affluence trend discussed in prior issues.
Fifth, while the
aging population will result in a larger number of retirees who will live longer
than in previous generations, the better health and longevity of seniors will
also mean that people will postpone retirement and work later in life.
For example, for each two years’ increase in life expectancy, the actual
retirement age is also likely to increase by two years. According to
conservative estimates by the Urban Institute, delaying retirement in this way
would raise the labor supply by 4.4 percent. This will be encouraged by raising
the Social Security retirement age, by the higher wages previously discussed, by
creative work arrangements like telecommuting, and by concerns over the security
of pensions to be discussed later in the context of Trend #5.
Sixth, people will
eventually retire, but fortunately the increased costs of supporting the older
population will be largely offset by the lower costs of supporting a smaller
number of dependent children. Over the next four decades, the share of
the population aged 19 and under will fall from 29 percent to 23 percent,
according to estimates by the Urban Institute.
Seventh, 3-3.3
percent average GDP growth in the United States will be possible by combining
technology-based productivity enhancement with the three workforce growth trends
we’ve been discussing. Wise management of deferred retirement,
selective immigration, and proactive off-shoring will enable a real workforce
growth rate of 1.2 percent per year over the next 20 years, rather than the 0.6
percent consensus. The balance of GDP growth will come from 1.8 percent to 2
percent productivity growth created by new business models, stream-lining of
existing business processes, and dramatically new technologies which will drive
the creative destruction of whole industries. Low marginal tax rates and a very
high global savings rate will provide the needed capital. The exponentially
rising rate of human knowledge acquisition will provide the rest.
Eighth, the U.S.
economy will continue to be the envy of the world, acting as the managerial,
intellectual, and financial hub of an increasingly globalized system.
New business models will increasingly integrate the billions of
worker/consumers in China and India into the global economy. While technology
will cause certain labor-intensive business processes to be largely
“off-shored,” U.S.-based multinationals will continue to dominate the global
economy. Their dividends and capital gains will accrue largely to U.S.
investors. More importantly, cutting-edge new industries like biotech and
nanotech will continue to grow and emerge here. Why? Because America
is unique among the world’s larger economies in its lack of opacity and in the
fertility of its entrepreneurial soil. No other major economy can match the
United States in terms of its attitude toward risk, its openness to new ideas,
and its ability to attract and hold talent. Furthermore, America’s unique
political and economic resiliency makes it a safe haven for investors
worldwide. For the most part, government policy trends over the past two
decades and going forward steadily increase this competitive
advantage.
Ninth, community
colleges and other educational institutions will need to refocus their training
programs, so graduates learn skills that local employers actually
need. Most likely, government will have to bear this burden, because
companies are reluctant to invest in training employees who may go to a
competitor. For mass services, advances in automation will help make the
handicapped and the functionally illiterate employable.
Tenth, the labor
shortage will give industry leaders an unexpected barrier to entry
against new competitors and a powerful way to protect their profit
margins. For example, because there aren’t enough pharmacists to go
around, Walgreen’s and CVS employ most of this scarce labor supply, which makes
it almost impossible for rivals to enter the market. Similarly, there aren’t
enough truck drivers, so big companies like JB Hunt and Heartland Express are
able to increase salaries to attract the most qualified drivers; then they pass
the higher costs along to clients and increase their profits. Similarly, the
labor drought should also give “mom-and-pop” stores a new competitive
advantage. Firms owned and staffed by family members may be harder to compete
with because they have a supply of capable and motivated workers. On the other
hand, midsized domestic firms will have a tougher time competing against
multinationals, which can minimize labor costs through “internal outsourcing.”
As global firms become even more digitized and communication costs plummet, they
can locate every corporate function in the region with the optimal workforce in
terms of cost, skills, and proximity to markets.
Source: Audiot-Tech Business Book Summaries, Inc. 800-776-1910.
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