Baby Boomers: The Emerging Market
Some of the hardest hit people in the current financial climate have been Baby Boomers, those born between 1946 and 1964. Because of the economic crisis, many could not afford to retire as planned and are back in the job market looking for work. But how do you differentiate yourself from the younger generation also looking for work and prove your relevancy in this climate?
If you’re like many Boomers, you came late to technology. You were just beginning to get comfortable using a personal computer to send email and write correspondence, when your employment was short circuited. Now you have to learn a world of online communication, too.
The good news is that “the limited numbers of workers in the Gen-Y age group (those born between the mid 70s to early 90s) will not match the rising need for workers over the next 10 years,” according to Joe Turner, recruiter and author of Job Search Secrets Unlocked .
Today’s employers are looking for results, not age; and if you’re a Boomer, you can speak to the results you’ve generated over your career. You have valuable expertise to share, and social media is an excellent space in which to showcase your talents, knowledge, and experience.
This book will show you just how to do that. Follow the simple planning template to create your roadmap to sucess, and then my hands-on, step-by-step process to set up your LinkedIn, Facebook, Twitter and Plaxo profiles. The book is packed with tips and resources you can use to really maximize your use of social media and prove your relevance in a social media-oriented world.
If you’re like many Boomers, you came late to technology. You were just beginning to get comfortable using a personal computer to send email and write correspondence, when your employment was short circuited. Now you have to learn a world of online communication, too.
The good news is that “the limited numbers of workers in the Gen-Y age group (those born between the mid 70s to early 90s) will not match the rising need for workers over the next 10 years,” according to Joe Turner, recruiter and author of Job Search Secrets Unlocked .
Today’s employers are looking for results, not age; and if you’re a Boomer, you can speak to the results you’ve generated over your career. You have valuable expertise to share, and social media is an excellent space in which to showcase your talents, knowledge, and experience.
This book will show you just how to do that. Follow the simple planning template to create your roadmap to sucess, and then my hands-on, step-by-step process to set up your LinkedIn, Facebook, Twitter and Plaxo profiles. The book is packed with tips and resources you can use to really maximize your use of social media and prove your relevance in a social media-oriented world.
