Search Engine Optimization (SEO) and Pay Per Click Advertising

There are several ways marketers can take advantage of search engines to drive sales. Search Engine Optimization, or SEO, can be thought of as the process of designing, wordsmithing, and coding a Web site for the purpose of improving its natural or "organic" rankings within search engine results pages. Organic search listings are typically displayed below the ads on a page.

In contrast, Pay-Per-Click (PPC) search engine advertising is the purchase of clicks which bring visitors to your site from text ads placed on the search results page. These ads are usually in a sponsored links section on the top and bottom of the page. With pay-per-click, marketers compete for top positions for their ads by bidding on each keyword, where the higher the bid price the higher the ad position.

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Our strategic partner, 1-for-All’s professional search engine marketing consultants can assist you in a variety of ways to turn search engines into high-volume, low cost lead and sales generators, including:

• Helping you answer questions such as... "Is search engine marketing a good fit for my company, products and target audience?"  "Should I do SEO, PPC or both?"  "Which should I do first?"
• Setting up, then managing your first SEO or PPC search engine marketing campaigns.
• Optimizing your current SEO or PPC campaigns to make them much more productive and dramatically improve your ROI.
• Offering you a FREE PPC Campaign Appraisal and a number of FREE PPC Tools to assist you in your pay-per-click search engine marketing efforts. Click here to find out more.

For more information about 1-for-All’s best practices strategies and approach to Pay-Per-Click Search Engine Marketing Success, please Click Here.