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Edumarketing is all about educating your customers about the products and services you offer and how they solve your customers problems.
Spend some time thinking about what problem(s) you’re really solving with your products and services. This is challenging, especially if you offer a service. Keep asking yourself what’s the problem I’m solving until you get down to the real core issue. The first two or three answers are the easy ones…the real root of the problem your services address will be found by the time you’ve asked the question five or six times. Once you’ve identified the problem, look at how you’re communicating to your customers. Are you talking about solutions and benefits? Are you describing how you solve the pain they may be feeling? That’s the message you want to communicate in a variety of ways: through articles, webinars, short videos, newsletters, emails, Twitter updates, and your blogs. And always provide your customers and prospects with a way to learn more about you with links to your website, your shopping cart (if they’re ready to buy), your email address, etc. Do those things and you’re at least a step closer to attracting more customers and positively affecting your bottom line.
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Cause-related marketing (CRM) or Corporate Social Responsibility (CSR) is a way to tie a non-profit organization’s products or services to a corporate strategy to create a win-win-win situation. The customer wins by feeling good about the products or services he/she buys from the corporation. The non-profit wins by adding another revenue stream to its bottom line. And the corporation wins by creating goodwill, increasing revenues, and generating postitive public opinion about its social responsibility efforts.
This strategy is also a way to build in sustainability and environmental consciousness to the corporate game plan. This article from Foundation Center has great information about the history of CRM and what it is. It also provides links to print and internet resources for further background on CRM. |
Jeri DennistonYou know how some leaders find it hard to get their staff doing the right things to move the organization forward? I help you find clarity in your personal and work life, develop targeted action plans, and stay focused on your customers' needs. 
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