Marketing Solutions to Help You Grow Your Business

Every business benefits from a professional, strategic marketing plan to act as a guideline for their marketing and sales strategies. For the organization to be successful, the plan needs to tie back to the company's overall strategic plan and core strategies. 

How? By implementing marketing strategies that help you grow your customer base, keep existing customers happy, and generate referrals.

Using the Agile Decision Making Framework for Planning

This short PowerPoint video describes how to use the Agile Decision Making Framework for planning your social media marketing.

Social Media Networking

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Twitter, LinkedIn, Facebook, Instagram, YouTube, TikTok, article marketing, blogs, and more. Which tools do you use for your business and why? How do these tools help you build successful customer relationships? Before you take your business down the social media path, make sure you understand how to integrate it into your overall marketing plan. Decide up front whose responsibility it will be to implement and maintain the program.

Unlike other programs, social media networking is not something you implement and then forget about.  It has to become part of one or more people's jobs in order to achieve success. It can be 100% outsourced, enabling you to do what you do best, while our team implements your social media strategies. 

We will help you determine the best approach depending on your time and budget, working with you to ensure you get the results you're after. We recommend giving your organization at least a year to see real results.

Search Engine Marketing

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This includes Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, offering a very cost-effective way to generate leads and sales. Search engine marketing is an increasingly popular and important tool in the marketer’s arsenal. Visitors drawn from search engines tend to be some of the most targeted and closest to making a purchase decision because they are specifically looking for information and products related to the search words they entered and that you have to offer.

Our strategic partner, 1-for-All Marketing are authorities in PPC and SEO. Click this link for more information about the advantages of using these tools.

Client Case Study

Strategy association launches new program.
A non-profit association needed marketing promotion support for a new program launch. We were hired to help create and update a new website, create and manage the event registration and GoToWebinar integration, to handle email marketing, implement social media promotion, and to write and distribute press releases.
Results:
The event came close to projected financial expectations, resulted in new memberships, a healthy attendance, and wider global exposure for the organization... despite having only three months to create the marketing plan, the infrastructure, and implement the promotion. This is now an annual event.

Social Enterprise Marketing

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Finding ways to get closer to your customer has become increasingly important in today's competitive world. Traditional advertising alone is no longer sufficient. Customers are more environmentally conscious and philanthropically involved. Recent research shows that consumers are now choosing brands that align themselves with the causes they support.

We will work with you to develop a social enterprise strategy that aligns your company with events and non-profits that your customers care about. This includes reviewing future trends, identifying charities to support through board involvement, event participation, and sponsorship opportunities, and developing promotional strategies to maximize your involvement, all tied back to the company's strategic and marketing plans. By integrating your cause marketing plans with social media networking, you'll have a powerful engine helping to drive customers and visibility to your business.