Every business benefits from a professional, strategic marketing plan to act as a guideline for their marketing and sales strategies. For the organization to be successful, the plan needs to tie back to the company's overall strategic plan and core strategies. The specific marketing metrics should support the company's future desired outcomes and metrics.
How do you tie marketing to the company's strategy?
By implementing marketing strategies that help you grow your customer base, keep existing customers happy, and generate referrals. This short PowerPoint video describes how to use the Agile Decision-Making Framework for planning your social media marketing.
Client Case Study
Strategy association launches new program.
A non-profit association needed marketing promotion support for a new program launch. We were hired to help create and update a new website, create and manage the event registration and GoToWebinar integration, to handle email marketing, implement social media promotion, and to write and distribute press releases.
The event came close to projected financial expectations, resulted in new memberships, a healthy attendance, and wider global exposure for the organization... despite having only three months to create the marketing plan, the infrastructure, and implement the promotion.
An integrated approach to online marketing is necessary to achieve the best results. Social media promotion alone is not sufficient unless you have a significant budget for advertising.
The best approach is to coordinate website updates, landing pages, email marketing, press releases, and social media posts and videos so everything works together to generate the results you want.
This is especially important if you are launching a new product or an event. You want to ensure the widest possible audience is aware of your promotion and becomes sufficiently engaged to take action.
Having a plan that outlines the objectives, creating effective SEO optimized content, and posting at times and days when your target audience is likely to see the promotions should get you the best results.
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